The launch of an investment is a moment that should be planned in a big way. Whether it’s a modern office building, hotel, shopping center, or public infrastructure—first impressions matter. A grand opening is not only a gesture of appreciation for partners and investors but also an excellent opportunity to build your brand image. Here are five ideas for a spectacular launch of a new investment that will capture attention and generate interest.
1. Wordfall water printer show
Instead of traditional scissors and a red ribbon, opt for innovation. The Wordfall water printer is a device that creates text, logos or symbols using precisely controlled streams of water. During the opening, you can “print” the name of the investment, a slogan or a graphic that disappears into the air, creating a striking visual effect. The whole display can be synchronized with music, lights or speeches - giving the event a unique character and modern style. This is not only a spectacular solution for an impressive launch of a new investment, but also a sign that it relies on innovation and a bold communication approach.
2. Artistic show
The event will take on a unique character if you spice it up with an artistic program. This can be, for example, an acrobatic show, a performance with elements of street theater or a concert in an unusual arrangement. If the concept will thematically relate to the industry or the idea behind the project, the impressive launch of the new investment will gain a deeper meaning. Such a program attracts attention and evokes emotions.
3. Synchronized illumination of the building
Nothing emphasizes the significance of an event like a well-executed light show. During the opening night, a light show can be implemented using projectors, LEDs or spotlights to illuminate the new facility in a spectacular way. The lighting can be synchronized with the music for a real show effect. It's also the perfect backdrop for photos and media coverage that will appear the next day in the press or on social media.
4. A joint activity to mark the start
Instead of a classic toast, offer guests a joint activity that will be remembered as an impressive launch of the new investment. For example: each participant can receive an illuminated LED wristband that will light up at the exact moment of the launch. This type of action is extremely memorable and encourages people to take photos and share the videos on social media.
5. Creating a time capsule
It's worth asking the invited guests to each prepare a note, a photo taken at the ceremony or some other item that they think is related to the new investment, and then enclose the collected materials in a time capsule that won't be opened until 5, 10 or 20 years later. This is an emotionally charged gesture with PR potential, showing those gathered that they are part of something bigger.
A well-planned opening ceremony is one of the first moments a brand communicates with its audience. So make sure it is a modern, emotional and memorable message. Multimedia installations, devices such as Wordfall or spectacular performances by artists - any of these forms allows you to prepare an impressive launch of a new investment and demonstrate that this is not just another project, but a truly unique one.