The opening of a new mall is a special occasion that attracts hundreds of interested consumers each time. This is the perfect time to introduce them to many different brands and their offerings at once. Catching the attention of potential customers and encouraging them to visit frequently later is what happens then, so it is worthwhile to motivate as many people as possible to come in advance. You can achieve this goal by preparing interesting entertainment. We present 5 modern attractions for the opening of the mall, which will be perfect for the inauguration.
1. Water wall - a soothing space with a natural touch
This modern installation is a visual magnet. Using precision equipment, a water wall is created that affects several senses simultaneously. Free falling drops, a quiet sound and a feeling of refreshing coolness are the effects that Wordfall can guarantee. It’s a perfect centerpiece for the mall’s entrance, acting both as eye-catching decor and a striking photo backdrop. Guests will be eager to share it online, increasing the event's reach. For this reason, it is a good idea to place the logos of major sponsors or companies involved in the construction of the shopping center nearby. This will make it possible to use modern attractions for the mall opening to simultaneously promote specific businesses.
2. 3D light mapping on the facade
If you want to make a striking impression already from the street, choose 3D mapping, which is a multimedia projection on a building. It can tell the story of the place, show artistic visions or turn ordinary walls into an animated space. Also considering the potential of such modern attractions for a mall opening, it's a good idea to also display the names of the stores and other service areas inside. It's a spectacular form of art that would go well with an inauguration.
3. E-sports tournament
As part of the opening, you can organize a minor event that will attract extra people not typically interested in shopping. E-sports have become more and more famous recently, so various entertainment centers decide to invite players to their own tournament. Prizes in the form of vouchers for use in the mall can be awarded to participants for victory. It's also a good idea to livestream the event to reach online viewers and promote the shopping center.
4. Instagram Zone with a water swing
Nothing boosts buzz marketing like a dedicated photo spot. The Wordfall water swing is a unique attraction - water falls from above, but stops exactly when someone walks through it. The result? Spectacular shots, perfect for social media and a guarantee that the grand opening will gain online traction. The use of such modern attractions for a mall opening will appeal to both adults and younger attendees.
5. Live Artistic Performances
Light shows, live mural painting, innovative dance performances and other similar performances - all these build up the atmosphere and add class to the event. It is a good idea to invite artists who will create something unique in front of the audience - for example, a painting referring to the gallery opening. To ensure good view of the attendees, install large screens in strategic places in advance and hire people responsible for broadcasting.
In conclusion, using modern attractions for a mall opening allows you to create an event that all visitors will remember. This is the perfect time to use the technologies available. With attractions such as the Wordfall water curtain, light mapping or water swing, you’ll host an opening that people will talk about long after it ends.