Year after year, parties attendees are becoming more eager to share their experiences on social media. Participating in an event often goes hand in hand with posting stories and photos that capture fun moments.In order to provide guests with the right space to create content on social media, you need to make sure you have the proper setting. Below we explain how to prepare an Instagram zone that will become a real hit.
Backdrop and decorations
The backdrop is the absolute basis for a successful photo shoot - it's what gives character to the photos and affects the overall aesthetics. Depending on the style of the event, you can decide on a living wall of plants, neon signs, an arrangement of balloons or even a decoration with sponsor logos. It's important that the background is distinctive and goes well with the rest of the scenery. It should not overwhelm the photographed guests, but be a glamorous complement to them. Just keep this in mind to prepare an Instagram zone that crowds will line up for.
Lighting
Lighting can completely change the atmosphere of a photo, so think carefully about its type and positioning. Instead of harsh lights, it's better to bet on warm LEDs, subtle backlights or colored spotlights that add depth to photographs. It may also be a good idea to install ring lights or other light sources with adjustable options. With the right lighting, you will be able to prepare an Instagram zone in which guests will look perfect at any time of the day, and the photos will come out more professional.
Interactivity
It is worth taking care of attractions that engage guests directly. It's a good idea to think about additional interactive elements, like fun props or color-changing lights. You can also set up photo frames with the name of the event or a mini-photobooth that will print pictures on the spot. And if you want to go a step further and prepare an Instagram zone that will catch everyone's attention, choose the Wordfall waterfall swing - a spectacular installation that stops water exactly when someone walks through it. It provides the perfect backdrop for videos and photos that will instantly appear on social media. Such equipment works both outdoors and indoors, so it can easily be used regardless of the nature of the event.
Visibility and accessibility
Even the most interesting spot can go unnoticed if it is tucked away in an inaccessible place. When choosing a location, think of a place that is easy to find, but doesn't block the passageway. This could be a chillout area, a spot near the entrance or a corridor between rooms. Make sure there is enough space in the zone for free movement and posing. It's also a good idea to put up a visible sign like “Instagram Zone” or “Take a picture here!” so people know it's there for them to enjoy.
You already know how to prepare an Instagram zone, which will become a hit at any big event. Always remember to provide the right background, props and lighting, and the rest will happen on its own. As a result, more photos from the party will appear online, and the event itself, as well as the brand hosting it, will be naturally advertised and promoted to online audience.