At corporate events, conferences or outdoor gatherings, the presence of a brand’s logo is more than just a matter of identity - it’s an opportunity to leave a lasting impression on attendees. Effective exposure should not be based on random placement. It must be effective, creative and classy. Here are the best ways to expose a company's logo at an event.
1. Wordfall water printer - the logo that falls from the sky (literally!)
This is one of the most spectacular and modern ways to expose a company logo. The Wordfall water printer creates a dynamic falling wall of water on which graphics, text and logos can be presented in the form of black and white animations. Streams of water are programmed to form specific patterns, turning the display into a unique performance. With a properly prepared graphic file, the digital waterfall can show your logo in motion (letter by letter or as a whole). The ability to loop the animation and control the show remotely allows the emission to be tailored to the climax of the event. Guests are mesmerized by the water wall, cameras start flashing, and your logo is the center of attention.
2. Branding in chillout and catering zones
Exposing a company's logo does not have to be limited to the stage or entrance. Great places for “soft” branding are chillout areas, bars or catering areas. You can put logos on cups, napkins, deck chairs, cushions or furniture. It’s a discreet yet consistent way to keep your brand present in spaces where guests relax and feel comfortable. This type of logo placement encourages a subconscious connection between your copmany and positive emotions, leading to deeper and more natural brand recall.
3. Giveaways prepared on the spot
Personalised gifts, e.g. T-shirts with a hand-made print or notepads decorated during workshops, can become both an attraction of an event and a great branding tool. It is an easy way to expose a company's logo. By adding an element of interaction (e.g. printing the logo on the spot, in the presence of the participant), not only is promotional material created, but also a unique experience that will be remembered by the guests.
There are many ways to expose a company's logo at an event, but only those that are creative and tailored to the context of the gathering make a real impression. A digital waterfall Wordfall or subtle branding in the chill-out zone are examples of ideas that make the logo not only visible, but also memorable. After all, effective branding is not just about presence, but above all about emotions, impressions and experiences that stay with the consumer long after the event is over.