Well-planned attractions are not only a way to engage participants, but also an opportunity to promote your event online. If you're aiming for high reach and mentions in stories, posts, and TikToks, go for experiences that are visually impressive, interactive, and encourage guests to take photos or record videos. Here are 5 attractions that generate high social media reach.
1. Instagram zone
Zones created with photos in mind are already a standard, occupying top position on the list of attractions that generate high social media reach. It is important that the backdrop is aesthetically pleasing, well lit and includes branding elements (e.g. logo, slogan, brand colours). Popular installations include flower walls, neon signs with catchy phrases, mirror compositions or artistic spatial constructions. The crucial thing is that the participant can easily take a photo or video that will look good on Instagram and TikTok.
2. Wordfall waterfall swing
This is an innovative attraction that generates a high social media reach. It draws not only participants but also their followers. A person swings through a waterfall curtain which - thanks to sensors - opens at exactly the last moment, creating a "wow" effect ideal for slow motion footage. The water falls in a closed circuit, making the attraction eco-friendly and safe. Wordfall is particularly suitable for outdoor and evening events, where the effect is even more spectacular.
3. Fluorescent party
"Glow in the dark" style events are extremely popular, especially with younger participants. All it takes is the right UV lighting, fluorescent accessories and paint to turn a space into a colourful world perfect for photos and video reports. Such attractions, that generate high social media reach, are a great fit for evening, club and themed events.
4. Bodypainting
Instead of traditional gadgets, bet on something that attendees can put on themselves. Bodypainting with paints, water tattoos with the event logo or UV graphics visible under a special light - all of these encourage guests to take photos and share their looks online. It is worth getting a professional artist to do the paintings quickly and effectively.
5. Free makeovers
Professional makeup and costume styling are a hit at themed events (like Halloween, film festivals, or cosplay), but they will also work well as part of corporate or promotional events. Participants can choose a style, such as fantasy, glamour or post-apo, followed by a professional make-up station. The end result is ready-made content for social media - especially if the zone includes a suitable backdrop for photos and lighting.
Attractions that generate high social media reach must, above all, be photogenic and engaging. An Instagram zone, a Wordfall waterfall swing, a fluorescent party, bodypainting or a free makeover - each of these options gives attendees an excuse to take a photo or video that they are excited to share online. It's an effective way to raise the profile of your event and gain an audience without investing in an additional campaign.