Today’s consumers are surrounded by advertisements from every angle. This makes it necessary for companies to put more and more effort into presenting their products and services. The standard methods - posters, billboards or spots - are no longer sufficient. Brands that want to surprise and be remembered must reach for more creative and engaging solutions. Here are four unconventional forms of promotion that are effective in attracting attention and building stronger relationships with the recipient.
1. Ambient marketing in unusual locations
Promotion in non-obvious locations is one of the hallmarks of ambient marketing. It can be, for example, an advertising projection on a building, a giant sculpture with a brand theme in a city park or surprising branding of bus stops, lifts or escalators. The essential element is the effect of surprise - the advertisement appears where no one expects it, which makes it much more memorable. It is one of the most unconventional forms of promotion that evokes emotions and becomes a hot topic of conversations.
2. Augmented reality (AR) advertising
More and more brands are turning to AR technologies that allow interaction with promotional messages in the real world - using a smartphone or special glasses. For example: a customer in a shopping centre can scan a QR code and see a product "in action" on their phone screen, enter a virtual showroom or take part in a city game to learn about the brand's offer. AR engages, entertains and creates a "WOW" effect that is difficult to achieve with other methods. Using such unconventional forms of promotion is a guarantee of success.
3. Wordfall water printer in a commercial space
One of the most unconventional forms of brand promotion in a busy place - such as a shopping mall or other commercial space - is to install a Wordfall water printer. This is a high-tech device that "prints" words, logos, symbols or advertising slogans in the air using precisely controlled streams of water. The installation acts like a moving sculpture and immediately catches the eye of passers-by. The ability to personalise content in real time makes Wordfall not just an advertising medium, but a fully-fledged experience.
4. Personalised live experiences for an audience
Instead of speaking to everyone - speak directly to a select few. This can be provided by, among other things, mobile experience zones or interactive points that offer something unique only to a specific group (e.g. VIPs, loyal customers or influencers). Identification technologies (e.g. QR codes, RFID) can be used here, whereby the user receives a personalised message, gift or service. Personalisation of the experience strengthens emotional engagement and makes the customer feel truly valued.
Unconventional forms of promotion are becoming an increasingly important part of modern brands' marketing strategies. The Wordfall water printer, ambient marketing, personalized experiences and augmented reality are just a few of the ways to get noticed and remembered. It’s worth experimenting - today, it's the unexpected that has the most powerful impact.